Preview image. Unlock full-res
Nine circular badge system for UK cities (Kingston, Guildford, Manchester, Birmingham, Fulham, Fitzrovia, Bristol, London Bridge, Brighton, Watford, Headingley, Southampton) each with a distinct bold color field interrupted by complementary vertical stripes.
Summary
Twelve-city badge system using full-bleed circular backgrounds in distinct colors (magenta, red, dark maroon, forest green, cornflower blue), each divided by vertical stripe bands in complementary hues, with white all-caps city names centered over the pattern.
Visual description
A 3x3 grid of equal-sized circles against a warm cream background. Each circle fills one or more colors (solid or split backgrounds); within each, three or four vertical stripes in contrasting colors create a striped pattern covering the circle. White sans-serif type (all-caps, medium weight) sits centered over the stripes, reading clearly against the colored backdrop. The color palette is retro-modern: warm reds and magentas, cool blues and greens, with dark burgundy accents. Spacing between circles is consistent and generous, allowing each badge to read as a distinct unit on the neutral field. The overall effect is heraldic and modular, suggesting both vintage sports branding and contemporary identity systems.
Key takeaway
The power of a modular color-coding system where each item (city) gets a unique primary color plus a complementary stripe accent. This makes each badge instantly recognizable while maintaining visual consistency through the repeating stripe motif. The centering of white type on colored grounds maximizes legibility without additional backgrounds or containers.
Reuse notes
Ideal for multi-location businesses (retail chains, restaurant groups, sports venues) or regional/municipal branding. The retro-sports aesthetic works well for tourism marketing, vintage-leaning brands, or playful commercial contexts. The stripe pattern and color saturation make it visually demanding; reserve for posters, merchandise, or digital displays where boldness is an asset. The 3x3 format works well for presentations, infographics, or team rosters.
