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A comprehensive type specimen and promotional leaflet for JT Percy, a serif typeface with extensive ligatures and swash variations for Latin and Cyrillic scripts.
Summary
A type specimen and promotional leaflet for JT Percy, showcasing a serif typeface inspired by stone carving with an extensive range of ligatures and swash variations for both Latin and Cyrillic.
Visual description
The carousel displays a mint-green and black color scheme throughout. The first slide features the JT logotype in a geometric construction grid. Subsequent slides present the typeface in various sizes and contexts, showing discretionary ligatures, alternate forms, and typographic applications. Text includes references to historical and cultural figures and concepts, arranged to demonstrate the typeface's versatility across different point sizes. The leaflet format emphasizes editorial use cases, with generous typography and breathing room between elements.
Key takeaway
The stone-carving inspiration creates unique swash forms and ligatures that feel organic rather than purely geometric. The extensive character set and alternates make the typeface suitable for sophisticated editorial and display work across multiple languages and scripts.
Reuse notes
Ideal reference for typeface design that balances multiple scripts and cultural considerations. The leaflet format is an excellent model for type specimen presentation. Works particularly well in editorial, luxury, and cultural design contexts where typography is a primary design element.
