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Green and purple duotone poster overlaying a bold, hand-drawn "EMPIRE TESTED NYC" headline on a photo of a skater, with a small Nike swoosh at the bottom.
Summary
A vertical Nike poster: a green-and-white duotone photo of a figure, overprinted with a loose, hand-lettered purple headline reading "EMPIRE TESTED NYC" and a small swoosh logo near the base.
Visual description
The base photograph is treated in a bright mint-green and white duotone, showing the blurred upper body and head of a person, cropped so the image reads more as texture than as a clear portrait. Over this, three lines of oversized, brush-style hand lettering in saturated purple spell out "EMPIRE", "TESTED", and "NYC" in progressively larger, looser strokes that curve and overlap the photo underneath. The letterforms have a raw, marker-drawn quality with visible texture, evoking screen-print registration. A small white Nike swoosh sits centered near the bottom of the composition, the only clean, precise mark against the loose lettering above it.
Key takeaway
Pairing a flat, high-contrast duotone photo with loose, oversized hand lettering gives a mass sportswear brand a raw, DIY, city-specific energy instead of a polished corporate feel.
Reuse notes
Strong reference for sports or streetwear campaign posters that want to feel local and hand-made rather than mass-produced. The duotone-plus-hand-lettering combination works well for city-specific or grassroots activation posters; needs a strong single-color photo base to read clearly under heavy lettering.
