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Dark slide with a glossy 3D gold TRENDS wordmark and the strapline DESIGN (struck through) TO LIVE AND DIE FOR.
Summary
The title lockup: a glossy three-dimensional gold "TRENDS" wordmark glowing on a near-black field, with the strapline "DESIGN TO LIVE AND DIE FOR" where "DESIGN" is struck through in red.
Visual description
A near-black background with a warm amber glow concentrated behind the type. The word "TRENDS" is rendered as a chunky, beveled, metallic-gold 3D object set on an angle, catching highlights along its edges. Beneath it runs a serif strapline in muted gray, "DESIGN TO LIVE AND DIE FOR," with the word "DESIGN" crossed out by a thin red horizontal line and a small trademark mark after "FOR." Top-left a tiny header reads "Design Trends to Live and Die For" with a one-line subhead, "An essential talk for designers about everything except for Design." A faint bottom line credits "Claudio Guglieri / Head of Design at Opal Camera" and "Awwwards Conference '23, Toronto."
Key takeaway
Rendering the key word as a physical gold 3D object so the title reads as a designed artifact, not set text. The struck-through "DESIGN" doing the whole joke of the talk in one editorial mark.
Reuse notes
Good for a title or section opener when you want spectacle and have time to render bespoke 3D type. The strikethrough-as-thesis move is reusable on flat type too. Heavy gold render needs the dark, glowing backdrop to read.
