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Split editorial hero for "The Fundamentals" with oversized type on white and a landscape photo overlaid with a floor plan card.
Summary
An asymmetric two-column hero introducing Aker's "The Fundamentals" page with bold headline type on the left and a rounded landscape image with a floor plan overlay on the right.
Visual description
White canvas divided into two vertical zones. Left column opens with a small "1.0" index, then a large bold black headline "The Fundamentals" followed by lighter-weight display copy: "Re-imagining residential communities through feedback and thoughtful programming." A small body paragraph lower-right explains customer feedback and brand integration. Bottom-left italic caption reads "Branded element from Aker projects." Right column holds a black pill nav button labeled "AKER" with a hamburger icon, a thin-lined X mark below, and a large rounded-corner photo of rolling hills, autumn trees, and distant mountains. Centered on the photo sits a semi-transparent white card showing an architectural floor plan labeled "403" with "Perennial" in script at the bottom.
Key takeaway
The floor plan card floating on a landscape photo ties product specificity to place without a conventional property render. Numbered section indexing ("1.0") and the split editorial grid give a magazine-like rhythm to a real estate hero.
Reuse notes
Works for design-led residential or development brands with a story-first landing. Needs strong photography and a meaningful overlay asset. The sparse right-side nav assumes a broader site chrome pattern.
