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Cream hero with dark green headline, email signup, logo strip, and a playful pelican-at-desk illustration with floating benefit toggle cards.
Summary
Split hero pairing a dark green headline and email capture form with a whimsical pelican illustration and floating benefit cards showing toggle switches.
Visual description
Cream background with full navbar (Ben logo, dropdown links, Login outline, Book a Demo filled). Left column: oversized dark green headline Get benefits that get your people, sub-copy about Switch Ben On, email input with Get started button, privacy note, and login link. Trusted by row of client logos below. Right column: line-art pelican in gradient sweater at a laptop with coffee cups; three floating white cards show Allianz, Headspace, and Aviva with prices and orange on toggles.
Key takeaway
Character illustration humanizes a dry benefits category without losing B2B credibility. Floating product cards with toggles preview the core UX metaphor. Logo strip under the form adds social proof without pushing headline down.
Reuse notes
Strong for HR or fintech SaaS wanting warmth over corporate stock photography. Illustration must match brand tone. Split layout needs strong art on the right to balance dense left copy.
