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Split-screen tab menu on solid green with serif category list and floating product bag on sky background plus yellow benefit badge.
Summary
A 50/50 product showcase where a green left panel lists meal categories as tabs and the right panel swaps in a floating pack shot against a blue sky with a circular benefit callout.
Visual description
Left half is solid vibrant green. Large dark green all-caps heading reads MEALS & MORE. Below, a vertical list in serif type names Freeze Dried Meals (active, solid dark green), Fresh Meals, Superfood Treats, and Targeted Supplements (inactive, lighter transparent green). Active item includes a short body paragraph on affordability, whole ingredients, Belly Biotics, and science-backed results, plus a white circular arrow button. Right half shows a bright sky with clouds. A yellow-and-green Get Joy freeze-dried beef bag floats center with dog face photography on the pack. Top right, a yellow circle badge reads FEED RAW WITHOUT THE MESS OR PREP in dark green. Bottom right, a white pill button says UPGRADE TO FREEZE DRIED with arrow.
Key takeaway
The tab list plus swapped hero product keeps one screen doing navigation and merchandising. The sky backdrop and floating bag make packaging feel premium without a studio sweep.
Reuse notes
Works for multi-SKU DTC brands with distinct product lines. Serif list items against sans headline add warmth; keep inactive tab contrast high enough for accessibility. Yellow badge is effective but use sparingly so it stays the focal accent.
