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Light gray footer with four all-caps link columns, dotted-line newsletter form, and social links separated by a top dotted rule.
Summary
Minimal ecommerce footer for Hale Mercantile with customer care and info columns, inline subscribe form, and Instagram-focused social links.
Visual description
Light gray background with dotted horizontal rule across the top. Four columns in all-caps sans: CUSTOMER CARE links (Contact, Order Swatches, Shipping, policies); INFO links (Stockists, Care Guide, Size Guide, Trade Program, In the Fold, Linen Notes); SUBSCRIBE column with sentence-case description and Name/Email labels above a dotted underline with (JOIN) submit; INSTAGRAM with @handle plus Facebook and Pinterest links. Copyright "2026 HALE MERCANTILE" bottom left.
Key takeaway
Dotted lines as the only form chrome, keeping a luxury footer from feeling like a SaaS signup. All-caps column headers with sentence-case subscribe copy create deliberate contrast.
Reuse notes
Works for DTC brands prioritizing editorial restraint. All-caps everywhere can reduce scannability if link lists grow long.
