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A full-bleed golden-hour lifestyle hero with floating pill navbar, HSA badge, italic serif headline, and three-column service strip.
Summary
A lifestyle hero with curly-haired figure against water and sunset, floating white capsule nav, "Vitality, refined." headline, and bottom three-column service summary.
Visual description
Soft-focus golden-hour photo of person with curly hair from behind, terracotta garment, hazy sky over water. White floating pill navbar: HEVA logo, center links (Our Services with chevron, How It Works, About Us), right links (Talk to our team, outlined Member Login, solid olive Get Started). Centered outlined "HSA / FSA ELIGIBLE" badge, large italic serif "Vitality, refined.", sans subcopy, wide white pill Get Started CTA. Bottom strip divided by thin rule into three columns: Weight Loss, Hormone Optimization, Lab Testing with one-line descriptions.
Key takeaway
Floating capsule nav over photography keeps the hero immersive while preserving full navigation. Anchoring three service lines in the hero footer primes users before scroll.
Reuse notes
Strong for premium telehealth or wellness brands avoiding clinical stock imagery. Needs a compelling lifestyle photo. Olive green CTAs pair well with warm outdoor palettes.
