Rivian multi-column dark footer

Summary

Dark footer with oversized vehicle model links, grouped navigation columns, and a legal and social utility bar.

Visual description

Charcoal background with two stacked zones. The upper zone places three large white model names (R1T, R1S, R2) in the first column, a medium-weight primary nav column (Spaces, Gear Shop, Our Company, Stories, Fleet), then three smaller labeled groups: Education, Company, and Resources, each with a muted gray category label and white links beneath. The lower bar spans full width with a US region selector and globe icon, copyright line, centered legal links (Terms, Privacy, Cookies, Legal, Recalls, Accessibility), a privacy-choices toggle with icon, and four square social icons (LinkedIn, Instagram, X, YouTube) on the right.

Key takeaway

Using product SKUs as the loudest footer element instead of a logo, which reinforces the catalog-first IA. Category labels in muted gray with links in white create hierarchy without borders or dividers.

Reuse notes

Reference for automotive or hardware brands with multiple product lines and compliance-heavy footers. The model-first column works when vehicles or devices are the primary navigation anchors. Requires many link groups to justify the wide column layout.