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Full-bleed lifestyle hero for the R1T with oversized model name, lease pricing subline, and dual pill CTAs over cinematic beach photography.
Summary
Full-bleed lifestyle hero for the R1T with oversized model name, lease pricing subline, and dual pill CTAs over cinematic beach photography.
Visual description
A thin announcement bar sits above a minimal top nav with hamburger menu, model pill tabs (R1T active), centered RIVIAN wordmark, and Demo Drive / Sign In links. The hero fills the viewport with soft beach and ocean photography under an overcast sky. Bottom-left carries an oversized white R1T headline, a lease line reading $559/mo, and a small disclosures link. Bottom-right holds two pill buttons: outlined Configure and filled Shop available.
Key takeaway
Anchor the page with one oversized product name and a single financing hook instead of dense copy. Pin primary actions to the lower-right corner so the photograph stays unobstructed.
Reuse notes
Strong pattern for premium hardware or automotive launches where lifestyle imagery does the selling. Works when you have hero-grade photography and a simple offer to lead with. Pair with a sticky minimal nav like this one.
