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Immersive hero with golden-hour vehicle photography, transparent nav, lease headline, and dual shop CTAs over the scene.
Summary
Immersive hero with golden-hour vehicle photography, transparent nav, lease headline, and dual shop CTAs over the scene.
Visual description
Narrow cream top banner with centered black update message sits above a transparent navbar: hamburger and product links (R1T, R1S, R2, R3) left, bold RIVIAN wordmark center, Demo Drive and Sign In right. The hero fills the viewport with a sunlit coastal road photograph: a silver Rivian facing camera on a winding two-lane road, guardrail and golden hills behind. Left-aligned white oversized headline reads a lease price offer, with smaller sub-copy citing an EV lease credit below. Two identical white pill buttons (Shop R1T, Shop R1S) sit beneath the copy. Vehicle lighting signature is illuminated against natural greens and warm sky tones.
Key takeaway
Layering a promotional top ribbon, transparent nav, and left-rail copy over full-bleed lifestyle photography without a dark scrim, trusting white type and the vehicle's position for legibility. Pairing one financial hook with two product-specific shop buttons.
Reuse notes
Default pattern for EV or outdoor/adventure brands running seasonal offers on the homepage. Needs a strong hero photograph and concise price-led headline; dual CTAs work when the promo spans two product variants.
