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Split section with left flow diagram from merchant icon to bank rewards versus branded loyalty path, and right serif headline with explanatory copy.
Summary
Split section with left flow diagram from merchant icon to bank rewards versus branded loyalty path, and right serif headline with explanatory copy.
Visual description
Cream background. Left: green shopping bag icon atop branching paths: gray dashed line to card with Capital One, Chase, Amex rewards logos; solid green line through exchange icon to Unique Vintage rewards card. Right serif headline Reclaim processing fees to invest in your brand with three paragraphs on merchant-funded loyalty.
Key takeaway
Simple fork diagram makes abstract fee redirection concrete using recognizable bank and merchant brands.
Reuse notes
Merchant payments storytelling when the insight is who captures interchange value.
