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Gallery Guidebook
Art In DUMBO employs a high-contrast, text-dominant aesthetic that prioritizes content display with minimal visual adornment. Typography is bold and direct, setting a clear, editorial tone. A singular, vivid orange serves as a powerful accent color, appearing primarily in functional contexts, while an accompanying soft green provides a secondary, grounding chromatic element. The design favors sharp edges and flat surfaces, maintaining a clear separation between content blocks. Always use the Helvetica N typeface at weight 500 for all primary content, headlines, and UI elements to maintain a consistent editorial voice. Utilize Canvas White (#ffffff) as the default background for most content and Inkwell (#000000) for all primary text to ensure high contrast and readability. Apply Gallery Orange (#ff7f41) sparingly as a functional highlight for critical information or states like 'Closing Soon'. Employ Beacon Green (#71cc98) specifically for primary action buttons, such as 'Map & Directory', to guide user interaction. Maintain sharp, 0px border radii for general content cards and layout blocks to reinforce the graphic, editorial aesthetic. Use a minimum element spacing of 20px and a section gap of 144px to create a comfortable, uncluttered reading experience. Prefer text-only or ghost button styles over filled buttons, unless explicitly using Beacon Green for a primary call to action. Avoid using multiple font weights within a single typographic element; Helvetica N 500 is sufficient for most hierarchical needs. Do not introduce additional saturated colors beyond Gallery Orange (#ff7f41) and Beacon Green (#71cc98) without specific functional justification. Never add significant box shadows or decorative gradients to interface elements, as the design prioritizes flat surfaces. Resist rounding corners on cards or major content blocks, reserving the 50px radius exclusively for specific accent cards and pill-shaped utilities. Do not use generic gray buttons or actions where a clear Beacon Green (#71cc98) action is needed; primary actions should stand out. Avoid dense or cluttered layouts; maintain ample whitespace and comfortable element spacing like 20px to ensure content breathability. Do not use subtle or low-contrast text colors for essential information; Inkwell (#000000) and Canvas White (#ffffff) are fundamental to readability.









