Emmalewisham

Emma Lewisham presents a refined and classic aesthetic, characterized by a dominant muted pink-beige background against which a deep, vivid violet serves as the primary brand accent. Typography, featuring a serif for headings and a sans-serif for body text, is used with classic letter-spacing for legibility. Elements are generally soft and rounded, avoiding harsh lines, giving UI components a gentle, tactile quality that complements the natural skincare brand. Use Martina Plantijn for all headings and display text, employing its 300 or 400 weight for a refined, understated presence. Apply Deep Plum (#49369e) exclusively for primary interactive states, outlined button borders, and key brand highlights, maintaining its vivid impact. Ensure all primary button elements are rendered as ghost buttons with a 1px border using either Deep Plum (#49369e) or Charcoal Ink (#000000). Employ Powder Pink (#f2f1ef) as the standard page background, providing a consistent soft canvas for all content. Utilize 3px radius for all button elements, providing a subtle softness without appearing overly playful. Maintain a comfortable density with element spacing often at 5px, and section gaps at 30px to create visual harmony. For inputs, use a transparent background and a 1px solid bottom border of Deep Plum (#49369e). Do not use solid backgrounds for primary action buttons; all interactive buttons should be ghosted or outlined. Avoid using multiple vivid accent colors; restrict chromatic accents to Deep Plum (#49369e) and Warm Petal (#ec9bad). Do not apply strong elevation or shadows; the aesthetic is flat and tactile, relying on color and form for distinction. Do not override the classic 'normal' letter-spacing for Martina Plantijn or Regola Pro Book; maintain generous legibility. Avoid large, impactful heading weights; the brand language favors lighter weights for sophistication. Do not use default browser link colors (e.g., #0000EE); all links should be styled with Charcoal Ink (#000000) or Deep Plum (#49369e). Never use text colors that don't pass AAA contrast against their background unless they're clearly decorative and non-essential.