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A blue-on-cream logo suite for a woodworking studio pairing a hand-cut running-wolf mascot with stacked block lettering across stamp, badge, and monogram lockups.
Summary
A single-color logo system for "AMA Wood Works," all drawn in a chunky, hand-cut blue against a textured cream paper ground. The recurring device is a stylized running wolf with angular legs and a pointed snout, deployed across six different lockups.
Visual description
Six variants are scattered loosely down the page rather than gridded. A small standalone wolf sits at top. A reversed lockup puts three lines of "AMA / WOOD / WORKS" in a solid blue box, the O's marked with diaeresis-style double dots. A square framed badge holds the wolf seated upright inside a hand-drawn border. Below, the same three-line wordmark appears in blue on cream, set beside a horizontal running wolf flanked by an "A W W" monogram. A final framed stamp pairs "A.W.W" with the running wolf underneath. Every element shares the same rough, woodblock-print edge quality and a flat blue ink that looks hand-pressed, with the paper texture showing through.
Key takeaway
Designing one expressive mascot, then proving it works as full wordmark lockup, framed badge, monogram, and tiny standalone mark on a single presentation sheet. The deliberately rough, linocut-style line and the double-dot detail on the O's give an otherwise simple system a handmade, maker signature. Holding everything to one ink color on stock paper keeps the suite cohesive and cheap to print.
Reuse notes
Ideal reference for a maker, workshop, brewery, or small-batch goods brand that wants warmth and craft over polish. The mascot-plus-monogram-plus-stamp set is exactly what to show a client when pitching identity flexibility. Caveat: the rough print texture is the whole charm, so it loses its character if redrawn with clean vector edges or rendered at very small sizes.
