Fastino Labs Identity

Summary

Brand explorations for Fastino Labs featuring an oval star mark, elegant serif typography, and impressionist landscape paintings as the visual world.

Visual description

A tall poster built on a full-bleed impressionist oil painting of a dune landscape under a pink, peach and lavender sky. A thin oval ring with a metallic eight-point star sits dead center, and the frosted-glass interior blurs the two-line headline behind it so the middle words are unreadable. The headline is set in a humanist dark navy serif-like sans, centered across the horizon, with a small centered sans-serif paragraph of body copy running along the bottom edge.

Key takeaway

Place a glassy, blurring emblem directly over the headline so the logo becomes both a lens and a focal point. Pairing a soft painterly background with a crisp metallic mark gives an instantly warm yet precise tone.

Reuse notes

Reach for this as a identity system reference. Pairs with typographic, minimal directions. Original by Bakers Studio.