Seoul Biennale Identity

Summary

A radiant visual identity system for the 13th Seoul Media City Biennale, using glowing halo forms across posters, banners, and exhibition signage.

Visual description

The identity centers on glowing orb formations with radiating halos in jewel tones (blue, pink, orange, green, purple) against a dark background. Centered serif typography displays bilingual text for the Séance event, with the date and venue information below. The design system shows orbs of descending sizes arranged in a grid pattern at the bottom, suggesting a modular, scalable approach. The whole composition uses soft light bleeding and dark fields to create luminous depth.

Key takeaway

Use soft-glow blur effects on circular forms and arrange them in proportionally scaled grids to build a dimensional visual system that works across scales.

Reuse notes

Reach for this as a identity system reference. Pairs with typographic, abstract directions. Original by nonplace_studio.