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A colourful brand-guideline deck for kids brand Jules, tiling cover, logo, color, typography and mood-board slides around a flat ghost mascot.
Summary
A presentation-style brand guideline for a kids brand named Jules, shown as a tiled collage of deck slides covering logo, colors, typography and imagery, all anchored by a simple flat ghost mascot.
Visual description
The frame is a staggered grid of overlapping slide thumbnails set against a cream backdrop. Recurring slides read "brand mood", "logo design", "our colors" and "typography", each pairing an oversized lowercase sans-serif headline with a small "BRAND GUIDELINES" eyebrow. The mascot is a rounded white ghost with two dot eyes that reappears across slides, including a color page where it morphs into speech-bubble swatches labelled with hex codes (#fff6dd, #abc0e3, #ffbf00 and similar) over a teal panel. The "JULES" wordmark mixes a different bright color per letter. The bottom-right tile shows a photo grid of children and toys. Palette runs teal green, royal blue, mustard yellow and deep navy on cream.
Key takeaway
The single flat ghost mascot doing double duty as both brand character and as the shape of the color swatches keeps a playful identity coherent across very different slide types. Per-letter multicolor wordmarks and hex-labelled bubble swatches make the deck feel like a toy box while staying systematic.
Reuse notes
A strong reference for children, education or family-product identities that need to feel fun without looking chaotic. Pair the one-mascot-many-uses idea with a fixed primary palette so the energy stays controlled. Less suited to restrained corporate or luxury work.
