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Three street posters for a music-discovery campaign, each pairing an artist portrait with an overlaid pastel color block naming the genre, the artist, and a track.
Summary
A three-poster out-of-home campaign for a music-discovery brand, mounted in a row on a concrete wall. Each poster overlays a portrait with a tinted color block that calls out the genre, artist, and track.
Visual description
Three framed vertical posters hang evenly spaced on a grey concrete wall above a sidewalk. Each follows one template: a full-bleed artist photo up top, then a flat color block overlapping its lower third carrying the genre in large black sans type (Pop, Hip-Hop, Latino), with the artist and track name in small black caps below it. Every poster uses a different muted swatch for the block, pink, sage grey, and orange, tying the set together while marking each genre. A faint header row prints faux permit codes ("OAC #1121 / PERMIT #..."), and a small brand lockup with a colored bullet anchors the bottom corner. The mockup keeps the wall texture and street framing visible, selling it as real OOH placement.
Key takeaway
One rigid template, recolored per item, scales a campaign instantly: same photo-plus-label grid, just swap the genre word and the block color. The tiny printed permit numbers add documentary realism that makes a flat poster feel placed in the world.
Reuse notes
A reliable system for any series that needs many siblings, festival lineups, product lines, episode art, where consistency matters more than per-item novelty. Reach for it when you have strong portrait or cover imagery to carry the top half. The muted blocks depend on photos behind them, so it weakens over plain or busy backgrounds.
