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A side-by-side comparison of the Toronto Blue Jays primary logo from 1977 and 2004.
Colorhigh-contrast, vibrant
Typeserif
Moodprofessional, bold
Industrymedia
Tagssports, branding, evolution, logo, comparison
Palette
#EBEBEB
#2A597D
#D1251F
Summary
A side-by-side comparison of the Toronto Blue Jays primary logo from 1977 and 2004.
Visual description
The image shows two logos on a white background with years labeled above each. The 1977 logo is a complex circular emblem with a bird, a maple leaf, and full text, while the 2004 logo is a stylized, italicized wordmark with a blue outline.
Key takeaway
The design shows a transition from a detailed, illustrative emblem to a streamlined, dynamic wordmark.
Reuse notes
Use as a reference for brand evolution and logo simplification studies.
