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Identity system for a French retail business using stacked geometric shapes: olive oval, purple trapezoid, and red-orange rounded rectangle on clean white packaging.
Summary
A modular branding system for Le Grand Bazar, a French business, using three stacked geometric shapes as a repeatable mark: a vertical olive oval, a purple hourglass or trapezoid, and a vibrant red-orange rounded rectangle, paired with sans-serif type displaying the address.
Visual description
Two white boxes or blister-pack style containers show the same stacking system scaled two ways. Each features three distinct colored shapes in a tight vertical stack: a matte olive oval at top, a purple pinched trapezoid or bow-tie shape in the middle, and a bright red-orange rectangle with rounded corners at the base. Black sans-serif type sits at the top of the white panel, reading the full business name and address (Le Grand Bazar, Cannes, France). The geometric shapes are solid color blocks with clean edges, creating a bold, recognizable mark that works as both a full vertical composition and a scalable system.
Key takeaway
The modular stacking logic: three unrelated shape types (circle, pinched form, rectangle) create visual rhythm through repetition at different scales. The color palette moves from muted to vibrant, guiding the eye downward. The system works in both full-stack and individual-shape uses, making it flexible for applications beyond packaging.
Reuse notes
Strong for retail or consumer brands that need a distinctive, scalable mark. The system trades symmetry for unexpected geometry, which reads as contemporary and slightly playful while remaining professional. Works well at small scale (labels, stamps) and large scale (signage). Requires care with the trapezoid proportions and color contrast to avoid visual imbalance.
