Ferlo identity system

Summary

A three-card corporate identity system for Ferlo, a metal-recycling company, combining a green panel, white geometric mark, and orange product photography.

Visual description

Three black-framed cards are affixed to a concrete wall, each showing a different face of the brand. Left card: bright sage-green background with the Ferlo logotype and asterisk mark (top left), followed by body copy explaining the recycling mission (three lines), website URL, then a dense repeating slash pattern filling the lower half. Center card: off-white background with a black geometric mark composed of four thick strokes forming an abstract compass or pinwheel, accompanied by the headline We attract solutions in sans-serif. Right card: partially visible orange background with product photography (metal pieces) and text beginning Turning. The cards are photographed as physical artifacts mounted on weathered concrete, suggesting an office or industrial installation.

Key takeaway

The color-blocked system (green, neutral, orange) creates visual rhythm while staying cohesive through the black frames and consistent typography. The geometric mark is simple, memorable, and works as both a symbol and a grid-based pattern (as seen in the slash motif). Mixing statement cards with product cards in one system shows the full brand identity, not just the logo.

Reuse notes

A strong model for B2B/industrial brands where credibility and clarity are paramount. The consistent type treatment and geometric accent pattern unify disparate content. The physical mounting reinforces that this is a working system for business collateral. Works particularly well for sustainability, manufacturing, or logistics brands that need to communicate both values and practical product.