OXA leather brand system with geometric icons

Summary

An identity system for a leather goods brand pairing three distinct geometric icons (arc and circle, four-leaf motif, rounded rectangle) with the OXA logo, each card laid out horizontally with warm coral, light gray, and cool lavender backgrounds.

Visual description

Three cards arranged horizontally on a black backdrop, each with a rounded-corner background and consistent layout. The left card has a soft coral background with a red geometric arc-and-circle icon below the "Handcraft" headline and OXA wordmark. The center card features a light gray background with a dark four-petal motif and "Quality" heading. The right card uses a pale lavender background with an off-white stacked rounded-rectangle icon and "Lifetime" text. Each card includes small descriptive copy ("High quality leather accessories for lifestyle products") and the OXA logo in the lower right. The sans-serif typeface is consistent and legible throughout.

Key takeaway

The modular symbol system: each icon uses simple, recognizable geometry (curves, symmetry, minimal detail) paired with a distinct background color to differentiate brand attributes while maintaining a unified visual language. The three-card format is a direct, scalable way to communicate multiple brand values without cluttering a single composition.

Reuse notes

Ideal for craft, lifestyle, and luxury product brands where quality and longevity are selling points. The color palette works well for leather goods and accessories. Works equally well in marketing materials, packaging, or product tags. Each icon is simple enough to scale down for digital use or stand alone as a pattern element.