Hunts brand identity with modular mark

Summary

Hunts identity system pairs a modular plus-sign mark with navy and coral color blocks, showcasing construction grid, graphic marque, and structured typography guide pages.

Visual description

Four documentation pages showing a cohesive identity: top-left is the brand cover with the Hunts wordmark and navy block; top-right displays the modular mark system in a checkerboard grid pattern on solid coral. Bottom-left shows the geometric construction of the plus-sign with grid overlay and navy wordmark on cream. Bottom-right demonstrates graphic marque applications with navy rectangles arranged in a cross pattern on neutral background, paired with explanatory text. Color palette uses deep navy (#180944), bright coral (#EA5038), and warm neutrals (cream, light grey). All typography is clean, modern sans-serif.

Key takeaway

The modular grid-based mark that works at multiple scales and applications. The restraint in a two-color system (navy and coral) across identity guidelines. The visual clarity of showing construction principles (grid overlay) and applied usage simultaneously.

Reuse notes

Strong reference for corporate identity or design-studio branding needing a flexible, geometric mark. Works for professional/technical contexts where modularity and scalability matter. The color contrast is bold enough for small applications; test the mark at app-icon size.