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A six-cell brand-identity grid for SPOT, an architecture and design event, showing the wordmark wrapped over isometric cubes in cobalt, tan and dark blue alongside an asterisk mark and ANODINA and Altone logotypes.
Summary
A brand-identity case-study board for SPOT, an architecture and design event, laid out as a six-cell grid. The recurring move is the SPOT wordmark, with an asterisk replacing the O, mapped across the faces of isometric 3D cubes in different colorways.
Visual description
A two-by-three grid of unequal cells. Top row: the SPOT logotype in white wrapping over a red hexagonal cube on cobalt blue; the same mark knocked out of a black angular shape on tan; and the wordmark skewed across the top face of a tan isometric cube on near-black. Bottom-left, a tall cream panel holds a brown rounded card with a curved-soffit architecture photo, event text ("CONTEUDO ARQUITETURA DESIGN 2024", "20-25 JULHO/24", an "RJ" pill) and a circled asterisk glyph. Bottom-right stacks a green panel reading ANODINA over a black panel reading Altone, both in clean uppercase sans-serif. Asterisk-as-O is the connective device across every cell.
Key takeaway
Skewing a flat wordmark onto the visible faces of isometric cubes lets one logo demonstrate dozens of applications in a single board, and the asterisk-for-O substitution gives a plain geometric sans a memorable signature glyph that also works alone as an icon. The unequal grid cells let you mix logo studies, a photo card and partner logotypes in one cohesive frame.
Reuse notes
A good template for presenting an identity system or an agency portfolio board where you want to show range without a separate slide per application. The bold color-blocking keeps many ideas legible at thumbnail size. Reach for it when the brand has a strong single glyph that can survive being skewed and recolored.
