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Deep blue background with an orange grid and hand-drawn line-art illustrations of various animals and food items, paired with numbered allergen information.
Summary
An informational identity system for food allergies displayed as a grid of orange line-art illustrations (wheat, onion, shellfish, fish, egg, cow, etc.) on a deep blue background with numbered allergen labels at the bottom.
Visual description
A deep blue background is divided by bright orange vertical bars, creating a three-by-three grid. Each cell contains an orange line-art illustration of a different allergen: wheat stalks, onion, shrimp, spiral shell/oyster, fish, jellyfish/squid, egg, cow, and other food items. At the bottom of the grid, small numbered orange text lists allergen categories ("Do you have a food allergy? Food supplied here may contain...") with a legend explaining each number (e.g., 1. Cereals Containing Gluten, 2. Mustard, etc.).
Key takeaway
The structured grid balances technical information with accessible visual storytelling. The orange-on-blue contrast is energetic yet highly legible. Numbering creates a clear system for cross-referencing allergens.
Reuse notes
Ideal for restaurant branding, food packaging, or allergen guides. The modular grid can expand to include additional allergens. Works at various scales, from large signage to small menu inserts. The consistent illustration style makes it adaptable to different industries handling allergens.
