Headspace brand elements bento board

Summary

A single board that shows the whole identity kit at once: mark, typeface, character, icons and photography, arranged as five rounded tiles on white.

Visual description

Five generously rounded rectangles sit on a white field in three columns. Top left, a yellow tile holds the logo lockup: a solid orange circle followed by "headspace" in lowercase black rounded sans. Below it, an orange tile shows a type specimen reading AaBbCc over 12345 in heavy yellow letterforms, with the smiling closed-eye face used as a punctuation mark at the end of the numerals. The tall center tile is pink and holds a character illustration: a yellow circular head with the same two-arc smile floating above a grey cylindrical body, with cream clouds behind. Top right, a blue tile carries four white icons in a two by two arrangement: a speaker, a music note, a house with a sparkle, and a speech bubble with a squiggle. Beneath it, a photographic tile shows a smiling woman in a mint knit sweater, cropped by a yellow curved shape at the left and an orange curve at the bottom right, with a large white four-point sparkle overlaid.

Key takeaway

The tile radius, the recurring smile arc and the four-color set are what hold five very different asset types together. Cropping the photograph with the same curved shapes used in the illustrations makes the photo read as part of the drawn system.

Reuse notes

A clean model for a one-slide brand summary in a deck, a case-study opener or a system overview page. Needs at least four distinct asset types to justify the grid, and one repeated geometric device (here the smile and the curve) or the tiles fall apart into a mood board.