Back Market display ad set with Rejoice in your choice

Summary

A layout board showing the same campaign line and illustration resized into four different ad formats, arranged as an asymmetric block on a black field.

Visual description

On the left a tall portrait unit holds a bold flat illustration of a figure in bed wearing headphones, drawn in heavy black outline with purple skin, a large black afro, lime green pillow and pink bedding, with a grimacing emoji and a broken heart in two speech bubbles. Directly below it a matching portrait unit in near-black green carries the line "Rejoice in your choice." set in a high-contrast serif, the word "your" italicised and shifted to lime while the rest stays spring green, with the wordmark and its double-chevron mark locked at the bottom in lime. To the right, a landscape unit repeats that same split with type on the dark green left half and the illustration on a green and pink right half. Beneath it a wide purple half-banner carries the tagline alone, set in near-black with the italic word again in lime. Bottom right, a short banner puts the stacked wordmark on dark green next to a green crop of the illustration with two music notes added.

Key takeaway

One typographic device does the identity work at every size: the same sentence, with the same single italicised word flipped to lime, survives from a full portrait unit down to a strip banner. Cropping deeper into the illustration as the format narrows, rather than scaling the whole drawing down, keeps the artwork readable in the small slots.

Reuse notes

A clean model for building a display-ad toolkit from one hero illustration and one line. Depends on an illustration with enough incident to survive tight crops, and on a palette with at least two greens that can swap roles between background and type. The black board is presentation only, not part of the ads themselves.