Flaus campaign asset board on black

Summary

A spread-out board of finished campaign pieces floating on solid black, showing how the identity behaves across posters, portraits, product shots and rendered landscapes.

Visual description

Assets sit in four loose columns with wide black gutters, several cropped by the frame edges. Left column: a portrait of a smiling woman in a pink top holding the black flosser against a sage backdrop, and below it a near-black product close-up with "OPEN UP TO A BETTER WORLD OF ORAL CARE." set in green condensed capitals, ranged center over a faint grid. Second column: a green poster reading "TOSS THE FLOSS" in heavy black capitals over a product still life; a portrait poster on white with "Floss for the future." top left and "Get Flaus." bottom right over a CGI landscape of stone arches, a white curved structure and violet flowers; and a partly cropped white card reading "Gross by nature, good by the earth." Third column: a laughing portrait of a woman with long twists, blue eyeliner and a lime knit on lilac, and below it a green poster reading "In this house we use Flaus." where the photograph of a green tiled bathroom shelf is masked into an arched, soft-cornered shape. Right column: two white rows of feature icons reading "Waterproof (IP67)" and "Planet friendly", a pale blue tile of hands over a green tiled sink, and a cropped product detail. Green, black and white recur across every piece.

Key takeaway

The arched soft-corner photo mask is the one shape that ties otherwise unrelated assets together, and it reappears at different scales instead of as a fixed frame. Setting the whole board on black rather than white lets the single brand green act as the accent everywhere without any piece needing a border.

Reuse notes

Useful as a model for presenting a campaign system in a case study, and as a reference for mixing photography, CGI and type-only pieces under one color rule. Because assets are cropped by the frame it reads as an overview rather than a set of finished layouts; pull individual frames if you need full compositions. Works only where a single saturated accent color can carry the whole system.