Preview image. Unlock full-res
A DIY craft brand identity for Mes Ateliers DIY featuring a playful hand-lettered wordmark, bold primary blue color, and a suite of delicate line-drawn craft icons.
Summary
Mes Ateliers DIY brand system presents a hand-lettered logotype in white, supported by a precise primary blue, neutral greys, and a minimal icon suite depicting crafting tools and activities.
Visual description
Top third: deep cobalt blue background with the logotype "Mes Ateliers DIY" centered in a casual, script-like all-caps hand-lettering style in white. Middle section: a white background showing three color swatches with hex and Pantone specs (primary blue, cool grey, light grey); beneath each, thin line-drawn icons representing craft activities (scissors, knife, teapot, brush, hands holding materials, pencil, envelope, etc.). Bottom third: two treatment examples showing the logotype on both the blue background and a light grey background, demonstrating flexibility. The "TYPO" section displays the typeface system: Gotham (ultra and light weights) paired with Montserrat (bold and light), with sample alphabets and metrics. The overall system is extremely organized and methodical, ideal for brand guidelines.
Key takeaway
The icon suite: simple, single-stroke line-drawn tools that feel handmade yet precise. The structured guideline layout itself, showing color specs, typography samples, and application examples in a compact single page. The hand-lettered wordmark providing personality while the Gotham/Montserrat pairing offers versatility. The direct color contrast (blue and white, blue and grey) ensuring immediate legibility at all scales.
Reuse notes
Perfect for craft guilds, maker collectives, DIY platforms, and creative studios. The hand-lettered logotype conveys accessibility and human warmth while the rigid geometric type and color system maintain professionalism. The icon set translates well to web, app, and printed collateral. Works best on blue or neutral backgrounds; the cool blue pairs with earthy materials and warm wood tones naturally. The compact single-page guide format is ideal for sharing with collaborators or showing in portfolios. Avoid scaling the hand-lettering too small or mixing with too many other fonts.
