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Bold white wordmark for a sandwich brand overlaid on a grilled cheese sandwich mockup photo.
Summary
Bold white wordmark for a sandwich brand overlaid on a grilled cheese sandwich mockup photo.
Visual description
The logo features the words CRISP, & MELT in a bold, rounded, white sans-serif typeface. The text is stacked vertically with the ampersand positioned to the left of the word MELT. A smaller tagline in a thin white font reads Sandwiches that'll make you melt! below the main title.
Key takeaway
Use a heavy, rounded typeface to evoke a sense of softness and comfort that mirrors the physical qualities of the product.
Reuse notes
Reach for this when designing a wordmark for food & drink, e-commerce & dtc. Pairs with friendly, energetic identity systems. Original by Design by Wei.









