Edmonton Design Week shape panels

Edmonton Design Week shape panels, geometric, flat, vibrant

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Three side-by-side panels of flat overlapping circles and tilted quadrilaterals in orange, cyan-yellow and purple-pink, the identity's graphic language with no type.

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Summary

The bare shape system behind the festival identity, presented as three vertical colour panels where circles and tilted rectangles overlap and knock each other out.

Visual description

The frame is divided into three equal portrait panels with hard edges between them. Left panel: warm stone ground with a large orange circle cropped at the top and a tilted stone rectangle running to the lower left, the overlaps swapping colour so the shapes appear to pass through one another. Centre panel: yellow ground with a big cyan quadrilateral rotated a few degrees and a yellow rectangle laid over its middle, again reversing colour where they cross. Right panel: pink ground with a violet quadrilateral in the upper half and a pink lens shape where a circle and the quadrilateral intersect, plus a violet half-circle at the lower edge. Every shape is flat, unshaded and hard-edged, only two colours per panel, and each composition is cropped so no shape sits fully inside the frame.

Key takeaway

Restricting each composition to two colours and two shapes, then inverting the colour in every overlap, generates endless variations from a single rule. Cropping shapes at the panel edge implies the pattern continues, which is what lets it scale from a social tile to a banner.

Reuse notes

The system layer to study before applying the identity to posters, banners or social tiles, and a good model for any brand that needs an infinite background generator. Because it carries no type, contrast against overlaid headlines has to be checked per colourway; the yellow on cyan pairing in particular leaves little room for dark text.

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