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Bold, modern wordmark with cream-colored sans-serif typography overlaid on a rustic wood log photography background.
Stylegeometric
Colorlight, earthy, muted, high-contrast, warm
Typesans-serif, all-caps
Moodbold
Industryreal-estate
Tagstimber, construction, materials, industrial branding, minimalist typography, One word, Letterform, Abstract, Sans-Serif, Bold, Uppercase, Serious, Corporate, wordmark, wordmark: HANK, monochromatic, warm, orange, neutral
Palette
#0F0E0D
#614430
#392D25
#6B5D53
#E8E0CE
Summary
Bold, modern wordmark with cream-colored sans-serif typography overlaid on a rustic wood log photography background.
Visual description
The logo consists of the word HANK in a bold, cream-colored sans-serif typeface. The letter A is stylized as an inverted V without a crossbar. The text is centered over a background of stacked wooden logs.
Key takeaway
Replace a standard letter with a simplified geometric shape to create a modern, architectural feel.
Reuse notes
Reach for this when designing a wordmark for industrial, real estate. Pairs with serious, corporate identity systems. Original by 242 Studio.
