Infer pale blue business cards on dark concrete

Summary

A business card shown front and back at once, in an unusually wide format, printed black on a single pale blue stock against pitted dark concrete.

Visual description

Two cards butt together at the centre of the frame to form one long horizontal block, lit from above with a soft shadow falling below. Both are the same light dusty blue stock. The left card is otherwise empty except for the lowercase "infer" wordmark set large in a heavy grotesque, positioned low left with wide margins above and to the right. The right card holds the information side: a three-line block at top left with a name, the role Founder, and an email address, then a gap, then a three-line postal address for a London street. The geometric eye mark sits small in the top right corner in black, and a thin outlined pill containing the url in a monospace face sits at the bottom right. All type is flush left in black, at two sizes only. The background is a mottled dark grey concrete slab with visible pits and fine scratches.

Key takeaway

Reserving one entire face for the wordmark, placed off-centre and low, buys the card its confidence: the information side can then be dense and plainly set without the whole piece feeling busy. Two type sizes, one ink and one stock is the entire system.

Reuse notes

A clean template for technical or consultancy brands that want stationery to feel considered without embellishment. The wide, short proportion is the distinguishing move and the thing to check first against local print and wallet standards. A tinted stock with black ink keeps unit cost low but limits any future need for a second brand colour on the card.