Instacart horizontal logo lockup on dark green

Summary

The primary Instacart lockup presented on its own: symbol plus wordmark, centered on a flat deep green field with nothing else in frame.

Visual description

A saturated forest green fills the whole canvas. Slightly above center sits the horizontal lockup, occupying roughly the middle two thirds of the width. The symbol at left is a simplified carrot: a solid orange half-disc with a flat top edge, capped by a bright green shape that reads as both a downward arrow and a sprouting leaf, its three lobes fanning out and tapering to a point that meets the orange. To its right, "instacart" is set in cream lowercase, weight-heavy with soft rounded terminals, wide open counters on the a and c, a squared-off t crossbar and a large round dot over the i that sits well clear of the stem. The spacing between symbol and wordmark is roughly the width of the symbol itself. No tagline, no border, no shadow, no texture.

Key takeaway

The symbol carries a double read (arrow for delivery, leaf for produce) inside a shape simple enough to survive at any size, and the flat green ground lets the orange do all the work. Showing a lockup with this much empty field around it is itself the statement of confidence.

Reuse notes

The reference frame for a primary logo presentation: one flat brand color, mark and wordmark only, generous margins. Useful as an opener for an identity case study or a title card. Nothing here shows clear-space rules or size variants, so pair it with a usage frame if the deck needs to be instructional.