Pickt bento brand board on charcoal

Summary

An identity summary board that packs six applications into rounded tiles of different sizes on a charcoal field, so the whole system reads in one frame.

Visual description

Top left is a tall portrait tile of a laughing man in a yellow polo against an orange wall. Beside it a wide blue tile holds three business cards fanned at angles: a green card and a cream card each printed with a name and Founder above web, email and phone lines, and a pink card carrying the wordmark, each with the monogram in a tonal tint. Top right is a yellow tile with four circular line icons drawn in thin dark stroke, a speech bubble, a route pin, a takeaway bag and a clock with an arrow. Bottom left is a green tile showing a phone home screen with the app icon in pink among messaging, call, shopping and settings icons. Centre bottom is a yellow tile carrying the wordmark very large in orange. Bottom right is an orange tile with the German kicker in small dark type at the top, a four-line headline reading The Best Way to Get Delicious Food at the bottom, and the monogram tucked into the corner as a tonal watermark.

Key takeaway

Varying tile size lets a single board rank the applications, so the wordmark and the stationery dominate while the icon set supports. Each tile uses a different palette colour and repeats the monogram at a different scale and role, which demonstrates flexibility more convincingly than a usage grid would.

Reuse notes

An efficient hero image for a case study or a portfolio thumbnail where one frame must carry the whole identity. Needs at least five finished applications to fill without padding. The dark ground is what holds a very colourful set of tiles together, so a white board would need extra spacing between them.