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A set of identity explorations and construction sheets for Atem Lab, combining blueprint-style layouts, gothic letterforms, and symbol studies.
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Summary
A set of identity explorations and construction sheets for Atem Lab, combining blueprint-style layouts, gothic letterforms, and symbol studies.
Visual description
A technical construction sheet displays detailed geometric analysis on light gray background with blue grid lines. The form resembles a stylized letter rendered with precise angle markings (60 degrees, 30 degrees), measurement ratios (1x, 2x, 3x), and labeled reference points. Multiple outline variations cascade across the grid showing design iteration.
Key takeaway
Blueprint-style documentation of a symbol's geometry communicates sophisticated design thinking and mathematical precision, positioning the mark as purposeful and architecturally considered rather than decorative.
Reuse notes
Reach for this as a identity system reference. Pairs with typographic, geometric directions. Original by Vakho Jappari.
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