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A two-panel poster spread with the full product range drawn as outlines on off-white facing a black panel headed 1 JAR REPLACES 3 PLASTIC TUBES.
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See allSummary
A paired poster spread that draws the entire product range as flat outlines on the left and states the waste-reduction claim in reversed type on a black panel to the right.
Visual description
The left panel is off-white and carries nine products drawn as thin black outlines with no shading: screw-top jars, a tall bottle, a rectangular wellness tea tin. They are scattered in a loose diagonal cluster rather than aligned on a shelf line, and they overlap the panel edges slightly. Each drawing carries a miniature version of the real label inside its outline, with the solid black monogram, a product name in all-caps sans set vertically or horizontally, a weight line and a paragraph of tiny justified copy. The largest jar sits at the bottom with an oversized monogram filling its face. The right panel is solid near-black. Its headline, 1 JAR REPLACES 3 PLASTIC TUBES, sits at top left in four lines of white letterspaced caps. Below and to the right, three toothpaste tubes and one jar are drawn as white outlines tumbling at different angles, arranged so the tubes appear to spill out of the jar. A block of monospace copy runs vertically up the right edge, the 1% For The Planet badge sits at top right in white, and the monogram reversed in white sits at bottom right beside the website address and social handle.
Key takeaway
Drawing the range as outlines instead of photographing it makes a nine-product family sit in one composition at consistent weight and scale. Flipping the second panel to black turns a sustainability statistic into the loudest thing in the spread without adding a colour.
Reuse notes
Useful for a values or manifesto page where the claim matters more than the product photography, and for brands whose range is too large to shoot together. The outline drawings have to be redrawn whenever the range changes, and the vertical monospace copy is decorative at this size rather than genuinely readable.
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