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Two canvas totes side by side, one orchid with a vertical all-caps word and one black with a large white geometric medallion, both carrying the bilingual lockup.
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Summary
A pair of museum shop totes showing the two halves of the system, oversized typography on one and the geometric mark on the other, with the bilingual lockup constant across both.
Visual description
Two tote bags hang against a flat light grey backdrop, evenly spaced with their handles cropped at the top of the frame. The left bag is orchid pink cotton canvas with visible weave and soft creasing. Across it, rotated ninety degrees to read bottom to top, the word "ANKOSE" is set in a very large light-weight grotesque, black, filling the height of the bag with generous letterspacing and sitting hard against the right edge. Bottom left carries the bilingual lockup: the black medallion mark beside "NATIONAL GALLERY OF CANADA" over three lines and "MUSÉE DES BEAUX-ARTS DU CANADA" in a second column. The right bag is black canvas with a large white medallion centred on it, drawn as a square overlaid on a rotated square inside a circle so the white and black shapes interlock into a rosette. The same bilingual lockup sits bottom left in white. Neither bag carries any other copy.
Key takeaway
Splitting one product pair into a type bag and a mark bag proves the identity works in either register without needing both elements at once. Setting the word vertically lets it run at a size no horizontal lockup could reach on that panel.
Reuse notes
A clean template for museum shop and cultural merchandise, and a useful way to present a flexible identity in two frames instead of a grid of applications. The light-weight grotesque at that scale needs an accurate print process; on rougher canvas the thin strokes would break up. The lockup's fixed corner position is what keeps both bags legible as one family.
