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A violet website hero with an oversized headline carrying an inline coin glyph, a single white pill CTA and a phone showing the reward moment.
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Summary
The rewards page hero for the Plutus site: a centered type stack on violet with a coin glyph set inside the headline, resolving into a phone that shows the reward actually landing.
Visual description
A violet panel with large rounded top corners sits inset on a deep navy page background. Along the top runs a four-item text nav at left, the wordmark centered, and at right an outlined Log in button beside a filled white pill button. Below, everything is centered: a small pale blue eyebrow label, then a two-line headline in white geometric sans at very large size, with a pale blue line-art coin dropped inline between the first and second words of the top line. Two lines of lighter sub-copy follow, mentioning a percentage range and the native rewards token, then a single white pill CTA with violet label. Lower in the frame a black-bezel phone rises from the bottom edge showing a white app screen with two pale blue coins, a large violet headline and a confirmation line stating a token amount. A white transaction pill with a merchant icon, an amount and a rewards chip floats to the left of the phone, overlapping it, with a mint line-art pizza slice above it and a thin pale arc drawn at the right.
Key takeaway
The headline, the floating notification and the phone screen tell one story in three steps, so the hero demonstrates the product instead of describing it. Setting the coin inline in the headline reuses the icon-in-copy device from the brand's outdoor work, tying the site to the campaign. One white pill CTA repeated in the nav is the only call to action anywhere on the screen.
Reuse notes
A strong pattern for a fintech or consumer app landing page where the payoff can be shown as a single screen. The inset rounded panel on a darker page gives the hero an edge without a border, and pairs well with the card render and outdoor posters from the same identity. Requires an app screen worth showing; with a weak product shot the lower half collapses. A third-party merchant mark appears in the notification.
