Pure artist pass and lanyard in mint and forest green

Summary

A close product shot of an artist pass sealed in a clear zip wallet, hanging from a green webbing lanyard printed with a repeating wordmark, all on a deep forest green ground.

Visual description

The wallet fills most of the frame at a slight angle, its ribbed zip seal, punched holes and metal swivel clip catching the light against the near-black green background. Inside, the card is mint green and carries a single large castellated arch outline in dark green, drawn as a thick stroke that runs off the bottom of the card so it frames the content rather than sitting on it. Centred inside the arch, three short lines of all-caps type read "ARTIST PASS", "PURE SESSIONS" and a date, with the first line mixing a lighter and a heavier weight on the same line. At the bottom of the card the lowercase wordmark sits centred in the same dark green. The lanyard strap enters top left, loops out of frame at the top right and runs down the right edge, printed with the wordmark rotated ninety degrees and repeated at regular intervals. A soft vertical highlight from the plastic runs across the middle of the card.

Key takeaway

Using the arch as a container for the information rather than a decoration beside it: the type sits inside the shape, so a credential the size of a postcard still carries the identity at a glance. The tonal green on green background lets a single mint accent do all the work.

Reuse notes

A strong reference for event, festival and conference collateral where passes, wristbands and lanyards need to read as brand rather than admin. The tonal palette photographs beautifully but leaves little contrast for scannable codes or small print, so add a lighter panel if the pass needs to carry a barcode or seat details.