A white box truck fills the top of the frame in profile. Its trailer runs "What is real?" in black on three lines at the left, then the REAL wordmark and "Premium Hard Seltzer" stacked beneath it, with the right two thirds given to photographed cans tumbling at loose angles across the white panel. Below, two smaller vehicles sit side by side. The left one is a high-roof van whose lower body carries the wavy multicolor liquid pattern with a stack of cans rising out of it, a small REAL and "Premium Hard Seltzer" block at the front with a four-line callout listing sugar, carbs, calories and ABV, and the wordmark again above the windscreen. The right one is a panel van with hugely enlarged, partially cropped cans laid diagonally across the cargo side and a plain black REAL plus "Premium Hard Seltzer" lockup on the door area. All three sit on plain white with soft shadows.

Key takeaway

One asset set stretched three ways, scattered cans, spilled pattern, and cans blown up past the panel edge, keeps a fleet coherent while making each vehicle size feel designed for rather than resized. Leaving the cab and roof white keeps the vehicles readable and the print bill down.

Reuse notes

A useful reference when a CPG identity has to extend into distribution vehicles and only the can art exists. The oversized-crop van is the strongest of the three and the most forgiving of different vehicle shapes. Note these are flat side-profile mockups, so they show the graphic logic rather than how it survives around door seams and wheel arches.