Stingray logo lockup

Summary

The primary lockup: a single S curve riding a thin horizontal rule, one crest above the line and one trough below, set over a plain grotesque wordmark.

Visual description

The composition is centred in a wide field of warm light grey with generous space on all sides. The symbol sits above the name: a hairline rule runs horizontally, and a solid form swells up from it on the right of centre into a smooth rounded crest, then crosses the rule and tapers into a shallower filled shape hanging below it before the rule ends. The two halves are asymmetric, the upper crest taller and rounder, the lower one flatter and shorter, so the figure reads as something breaking a water surface. Below, "Stingray" is set in a dark green-tinged near-black humanist sans, upper and lowercase, with even spacing, a single-storey g with an open descender, and slightly squared terminals. The wordmark is roughly the same width as the rule above it, which aligns the lockup without any visible construction. Two elements, two tones, no gradients.

Key takeaway

Splitting one continuous stroke across a horizon line encodes the brand's above-and-below-water premise in the simplest possible geometry. The rule is not decoration; it is the waterline, and it also sets the width the wordmark answers to. Keeping the mark and the type the same weight lets the pair read as one object at small sizes.

Reuse notes

A clean model for marine, environmental, or measurement brands that need a mark which stays legible in one color at tiny scale. The asymmetry of the curve is the whole idea, so do not tidy it into a sine wave. The near-black green is subtle enough that it will read as plain black in most reproductions; specify it carefully if the tint matters.