TheFork logomark

TheFork logomark, minimal, geometric, vibrant

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The fork symbol drawn as negative space inside a soft rounded speech bubble form, dark teal on bright green.

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Summary

The isolated brand symbol: a dark teal blob that reads as both a speech bubble and a plate, with a three tine fork cut out of it in bright green.

Visual description

A single mark centered on a flat bright green field with generous margin on all sides. The mark is a dark teal shape roughly circular but softened and slightly egg like, with a small tail dropping from the lower left that gives it the tone of a speech bubble. Out of that solid the fork is knocked out in the background green: three tines of uneven length and taper, joined into a wide bowl that narrows into a stem which breaks through the bottom edge of the enclosing shape. The tine slots are cut with slightly different widths and rounded ends, so the silhouette reads as drawn rather than constructed on a grid. Only two colors are present and there is no type.

Key takeaway

The mark carries two readings at once, cutlery and conversation, from a single knock out with no added detail. Letting the fork stem break the containing shape stops the symbol from feeling like a generic icon in a circle.

Reuse notes

The reference to reach for when you need a symbol that survives as an app icon and as a large graphic crop. Requires a strong two color pairing; it will lose its speech bubble reading in a single color or outline version. Pair it with the cropped versions of the same mark for pattern and background use.

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