Toca Boca smiling mouth logo lockup

Summary

The primary Toca Boca logo lockup presented alone on a pale lavender ground: a black half-disc mouth with four colored teeth and an orange tongue, set above a rounded lowercase wordmark.

Visual description

A wide, near-square lavender field with the lockup sitting dead center and a lot of empty space on all sides. The mark reads as a face reduced to three parts: two short black arcs as closed, smiling eyes, and below them a solid black half-circle mouth. Four rounded tabs hang from the top edge of the mouth as teeth, colored left to right yellow, blue, green and pink, each a flat rectangle with a rounded bottom. An orange tongue shape fills the lower curve of the mouth and touches the bottom edge. Under the mark, the words "toca boca" run on one line in a heavy rounded geometric sans, all lowercase, in the same near-black as the mark. The two words are separated by a wide word space, and the wordmark's width is close to the mark's width, so the lockup reads as one stacked block. Everything is flat: no gradients, no shadows, no outlines.

Key takeaway

The mark carries all the color while the wordmark stays monochrome, so the brand palette is introduced without ever competing with the name. Building the face from only three primitives (two arcs and a half-disc) keeps it legible at any size, and the teeth double as the palette swatches for the rest of the system.

Reuse notes

A good reference for kids, gaming and consumer-app identities that need to feel warm without going soft, and for lockups where a colorful symbol has to sit over a plain wordmark. The pale lavender ground is doing real work here: on a saturated background the black mouth would lose its punch, so plan a light or neutral primary background alongside it.