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Looping brand animation in which a fan of gradient rectangles rotates around a hidden centre against a near-black plum field.
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See allSummary
A seamless loop of tall rounded rectangles arranged in a fan, each one filled with a red to pale ice-blue gradient, slowly revolving around a centre point that sits below the bottom edge of the frame.
Visual description
The background is a flat near-black plum. Roughly a dozen tall rectangles are spaced evenly around a shared centre, forming an arc that sweeps up from the left edge, across the top of the frame and back down to the right, leaving a dark hollow in the lower middle. Each rectangle carries a vertical gradient running from a saturated red at its outer end to a soft ice blue at its inner end, so the ring reads as a hot outer rim cooling toward the core. The blades overlap slightly and are semi-transparent where they cross, which produces muted plum and dusty rose blends at the intersections. Across the loop the whole formation rotates steadily counter-clockwise while individual blades also shift in width and angle, so the fan opens and tightens as it turns. No type, logo or other content appears at any point.
Key takeaway
One repeated primitive plus a single gradient plus rotation is enough to carry a whole brand system. The gradient is oriented radially rather than per shape, so the group reads as one glowing object instead of a dozen separate cards, and the off-frame centre makes a small element count feel like a much larger structure.
Reuse notes
Good for a fintech or infrastructure brand that wants to signal modularity and assembly without a literal diagram. Works as a hero backdrop, a loading state or a looping social asset. Needs a very dark ground for the gradient ends to read; on light backgrounds the pale blue tips disappear. Leave the centre empty or off-canvas so the motion has somewhere to resolve.
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