one.nz glowing ring logo on concentric green field

Summary

A hero presentation of the one.nz mark: a luminous mint green ring with a dark core, sitting dead centre inside widening concentric rings that read as a tunnel of light.

Visual description

The frame is filled edge to edge with a gradient that runs from near-black blue in the upper right through deep forest green to a brighter green at the lower left. Concentric circular bands radiate outward from the centre, each one a slightly different value of green so they read as the walls of a tunnel or the ripples of a soft spotlight. At the centre sits the mark: a thick ring whose stroke fades from bright mint at the bottom left to a duller sea green at the top right, with a fully dark circular hole in the middle and a diffuse halo bleeding into the surrounding rings. Directly below it, "one.nz" is set in white lowercase geometric sans-serif with a true circular o, a full stop between the words, and a comfortable optical gap so the mark's glow does not touch the type. There is no tagline, no legal line, and no other element in the frame.

Key takeaway

The background repeats the logo's own geometry at ever-larger scale, so the concentric field becomes an extension of the mark instead of decoration behind it. The soft internal gradient on the ring stroke does the work of a light source and makes a flat circle feel three-dimensional.

Reuse notes

Reach for this when a simple geometric mark needs presence on a title card, loading screen, or deck cover. The construction only works on dark grounds and depends on real gradient control; flattened to one colour the ring loses the depth entirely. Pairs naturally with the environmental and out-of-home frames from the same identity.