Apple Back to School 2026

Summary

Apple's Back to School 2026 campaign logo reimagines the iconic Apple silhouette as a vibrant illustrated scene of a student reading outdoors with a backpack.

Visual description

A single hand-painted illustration sits centered on a near-white field with generous empty margin. A seated student seen from behind, holding up open pink notebook pages, is composed so the overall silhouette reads as the apple logo, with the ponytail forming the leaf and the green backpack and blue jeans making up the body. The palette is flat, bright markers colors (green, orange-red, sky blue, pink) with visible watercolor-like texture, thin dark linework, and small details such as a flower zipper charm, pencils and a ruler in a pocket, and a tuft of grass.

Key takeaway

Hide a recognizable brand silhouette inside a scene by letting the illustrated figure and props trace the logo's outline. Keep the background blank so the shape-within-a-shape is the whole message.

Reuse notes

Reach for this as a identity system reference. Pairs with playful, illustrative directions. Original by Apple.