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Vayda homepage design floated on deep green, built from a giant white half-circle, a circle-cropped farm photograph and a mint disc in a modular grid.
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Summary
A homepage layout presented as a single card on a deep green field, its composition driven by two large circular forms and a grid of pale green and white rectangles.
Visual description
The page sits inset with a soft drop shadow, its own ground a pale sage green. The left half is dominated by an off-white shape whose right edge is a huge half-circle, carrying the dark green wordmark at the top and a three-line dark green serif headline reading "We aim to spark change in regenerative farming." At the foot of that panel, small type reads "Find out more" above a web address and a social handle. The upper middle holds a circular photograph of two people crouching among crop rows, one in a straw hat. To its right, a white rectangle carries a small block of dark green type giving a headquarters and distribution centre address, and a three-line hamburger menu sits in the top right corner. The lower right quadrant is built from stepped pale green and white rectangles with a large solid mint circle overlapping them. Nothing is centred; every element aligns to the modular grid.
Key takeaway
Cutting the hero panel with a single oversized half-circle instead of a straight column edge, then echoing it with the circular photo crop and the mint disc, so three unrelated blocks share one geometry. Utility content like the address and the menu is treated as another tile in the grid rather than chrome.
Reuse notes
A good reference for landing pages that need to feel considered without photography carrying the weight, and for presenting a web design inside a brand case study. The circular crop wastes a lot of a photograph, so shoot or select with the centre in mind. The address tile is unusual placement for a homepage and would need a real information hierarchy behind it before copying wholesale.
